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Program Overview
Through the online PG Certificate in Digital and Neuro Marketing course at IIT Jammu, students will explore the principles, strategies, and emerging trends in digital marketing, as well as delve into the fascinating realm of neuro marketing, which delves into understanding consumer behavior and decision-making processes. This Online Digital and Neuro Marketing Certificate program is designed to empower marketing professionals and graduates with the knowledge and skills needed to navigate the dynamic landscape of digital and neuro marketing.
Discover the transformative realm of marketing with our online PG in Digital and Neuro Marketing at IIT Jammu. Through an immersive online Digital and Neuro marketing course, participants will gain insights into cutting-edge marketing techniques and earn a prestigious Digital and Neuro Marketing certificate online. Explore the future of marketing with our Post Graduate Certificate in Digital and Neuro Marketing and shape your career in this ever-evolving field.
Contact us today for further details and insights regarding the program. Our academic counsellors are readily available to provide you with comprehensive information and address any queries you might have. Feel free to reach out to us at your convenience; we're here to assist you every step of the way in understanding the program better.
Duration
6 Months
Course Fee
₹ 55,000/-
Eligibility
Academic Background: Candidates with a bachelor's degree in any field are welcome to apply.
Language Skills: Instruction will be primarily in English. Applicants should possess a solid grasp of the language and be able to communicate effectively, both in writing and verbally.
Program Objectives
To provide students with a comprehensive understanding of both digital and neuro-marketing.
To introduce the foundational concepts of the human brain and its role in consumer behavior.
To equip students with the techniques and tools used in neuro-marketing and digital marketing.
To analyze real-world case studies and understand the ethical considerations in the field.
Program Highlights
An esteemed certification from IIT Jammu & campus immersion opportunity
Learn through Virtual Instructor-Led Training (VILT)
Explore top-notch learning with industry experts
Learning Outcomes
Understand the historical context and basics of digital and neuro-marketing.
Identify the major brain areas and their functions in relation to marketing.
Analyze consumer behavior from both emotional and rational perspectives.
Apply neuro-marketing techniques effectively in real-world scenarios.
Use digital marketing channels and strategies to optimize campaigns.
Create and curate compelling content for marketing purposes.
Measure the effectiveness of campaigns using web analytics tools.
Understand and adhere to the ethical considerations and privacy regulations in the field.
WHO IS THIS PROGRAM FOR?
Professionals keen on staying updated with the latest marketing trends and innovations, especially those rooted in digital technologies and neuroscience principles.
Marketing executives, managers, and professionals seeking to enhance their expertise in digital marketing techniques and understand the psychological aspects of consumer behavior.
Recent graduates or students looking to start a career in Digital and Neuro-Marketing.
Sales representatives and business development professionals interested in enhancing their sales strategies and customer relationships.
Individuals passionate about digital marketing, online branding, and consumer psychology who want to gain a formal certification in these areas.
Program Structure
Historical Context of Digital & Neuro Marketing
Digital Marketing Basics: SEO, SEM, PPC
Advanced marketing tools
Impact of Neuro and Digital marketing
Brain areas and their functions: frontal lobe, temporal lobe, etc.
Networking in brain: neural networks, connectivity
Concept formation: principles, examples
Perception: visual, auditory, sensory perception
Memory: short term, long term, working memory
Attention: types of attention, attention span
Issue of consciousness: theories, states of consciousness
Emotional behaviour: theories, factors affecting it
Rational behaviour: theories, rational choice theory
Decision making: processes, biases in decision making
Neuroscience in Marketing: foundations, techniques
Eye tracking: tools, methodologies
Facial expressions: analyzing expressions, FACS
Linguistic Priming: definition, examples
Subliminal Priming: concept, uses in marketing
Performance marketing(2 hours)
Neuro-marketing case studies
Social Media: platforms, strategies
Email: email marketing, tools, strategies
Content Marketing and SEO: content creation, SEO techniques
Copy writing: techniques, tools
Visuals and Storytelling: principles, effective storytelling
Billboards: types, effective billboard advertising
Advertisements: creating advertisements, platforms
Web Analytics tools: Google Analytics, Hotjar
KPI: defining, monitoring
ROI: calculation, improving ROI
Analysis of successful neuro-marketing campaigns
Comparative studies of different strategies
Ethical Considerations: in digital marketing and neuro-marketing
Privacy Regulations and Compliance: GDPR, other regulations
Neuro-Marketing Foundations: basics, historical background
Program Fees
| Application Fee | ₹ 5000/- |
| Course Fee | ₹ 55,000/- |
| Campus Immersion Fee (Optional) Once for 5 days during the program |
₹ 7,000/- |
*(Excluding Application Fee & Optional Fee.
GST @18% additionally applicable)
Easy EMI options available
Tools & Technologies
Neuro Marketing
Digital Marketing
Program Certificate
PG Certificate in Digital and Neuro Marketing
Complete the program successfully to obtain this certificate.
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